Playing your way to knowledge: The impact of digital games on student learning in marketing and business studies
Working paper
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https://hdl.handle.net/11250/2768050Utgivelsesdato
2021-08Metadata
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Sammendrag
Digital games have become an integral part of higher education. Thus, many university teachers have been increasingly using digital games, in hope to increase student motivation, engagement, and learning. This literature review looks at digital games’ impact in marketing and business studies on student learning, a dynamic field.